Sunday, April 07, 2013

Best Buy as a case

Best buy with an interesting name origin has upto 25000 kinds of items. A laptop charger does not happen to be one of them at my local store.
According to Good, Better, Best Buy, the company prides on owning the last 10 feet to the customer. Once upon a time it was called the last mile, the extra you needed to do to bag the order.
Consumer centricity from the eyes of an MBA student.
With Flexibility of work location, making its own new products, collaboration with major suppliers, Best Buy does shape shift its company. Reward cards were used to gather information for market research.
With a data like 43% sales from 7% customers (alias 7% customers responsible for 43% sales) who wouldn tbe pushed to 'consumer centricity'.

No comments: